Three different types of sponsorship in the field of sport

There is a wide variety of sponsorship deals, from local to national, but this post will look at the largest.

Sponsoring a complete sporting event is an successful way to advertise a brand, especially when it is something watched all over the world. The Hisense shareholders made the decision to sponsor the 2018 soccer world cup, which is one of the most viewed events of all time, so of course will have distribute the brands image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or arena sponsors, but it is maybe the most effective for that short space of time. When a specific event is a tremendous success and remembered fondly, then the same narrative is awarded to the brand names that sponsor it; this is the case for any occasion and of course sporting events are no several.

Whilst many companies aiming to sponsor will try and sponsor soccer tops, there are some examples of firms sponsoring whole domestic leagues. There are some examples of businesses sponsoring entire leagues. This type of sponsorship is rare, but that is partly down to the fact there are limited leagues to sponsor, and if you are a huge brand, you will hope to sponsor the leading league. At shareholder meetings like the Telecom Italia AGM they would have been made the decision to sponsor the top Italian division, which is just about the most watched in Europe; sponsoring one of the leading leagues around Europe is of course a significant sponsorship for sport. The cup that is lifted at the end of the tournament even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this can be.

The greatest sponsorship deals are nearly usually for soccer jerseys, as these are the most recognisable aspects of soccer clubs to followers, apart from the players themselves of course. It is a smart sponsorship idea to sponsor a soccer top as it will then be used for every piece of promotion both for the team but likewise for the players themselves, meaning you are getting more for your money than many other kinds of sponsoring. The success of a soccer club will decide the size and price of the sponsorship deal, so commonly the most supported and viewed clubs will receive the greatest sponsorship deals. For example, the Chevrolet owners chose to sponsor arguably the most followed football team in the world today, and this came at a premium cost; the shirt itself even so sold almost 3 million units in one year, showing how efficient this type of sponsorship can be. The shirt is donned all over the world which gives the car manufacturing company a global outreach through one individual advertising deal. If the club is very effective, like the team in question has been, that also helps to highlight the sponsors brand name.

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